Patriots Win Big, BUT Super Bowl LIII Was A Bust In The Ratings

In case you missed it, the New England Patriots defeated the Los Angeles Rams in Super Bowl LIII this past Sunday, 13-3, earning the team (led by U of M alum Tom Brady) their sixth Super Bowl win. However….it looks like quite a few of you missed the Super Bowl on purpose.

Deadline is reporting that the NFL broadcast had a 5% decline in total viewership. The game garnered a little over 98 million viewers and a rating of 44.9/68 in metered market results. In short, Super Bowl LIII saw the first time viewership dropped below the 100 million mark since 2009’s Super Bowl XLIII matchup between the Arizona Cardinals and the Pittsburgh Steelers.

There could be a couple big factors to the drop of viewership. For one, there was the massive backlash from New Orleans Saints’ fans, still scorned by losing to the Rams for the NFC championship, due to a missed call by the referees. (They even had a “Boycott Bowl” party in the NOLA streets that night.) Also, there was a lot of push back from several celebrities and fans, in light of the continued blackballing of former NFL quarterback Colin Kaepernick.

But perhaps the biggest factor of all could be the fact that the game was just plain boring. Who knows?



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